Magic Quadrants help you:
1) Get quickly educated about a market’s competing technology providers and their ability to deliver on what end users require today and in the future.
2) Understand how a market’s technology providers are competitively positioned and the strategies they are using to compete for end-user business.
3) Compare a technology provider’s strengths and challenges with your specific needs.
How do I use a Gartner Magic Quadrant?
Use a Gartner Magic Quadrant as a first step to understanding the technology providers you might consider for a specific investment opportunity.
Keep in mind that focusing on the leaders’ quadrant isn’t always the best course of action.
There are good reasons to consider market challengers.
And a niche player may support your needs better than a market leader.
It all depends on how the provider aligns with your business goals.