PAYMENT PROCESSING & POS SOLUTIONS
PROCESS CREDIT CARD TRANSACTIONS FOR FREE!
At Brookside Cloud Consulting, we help businesses process payments with ease while minimizing costs. Our solutions ensure secure, fast, and reliable payment processing for both in-person and online transactions.
How Credit Card Processing Works:
1. Customer Makes a Purchase: The customer presents a credit card for payment.
2. Payment Authorization: Our system securely verifies and authorizes the transaction.
3. Transaction Authentication: Approved transactions are confirmed and recorded.
4. Payment Capture: Transactions are processed in batches for settlement.
5. Settlement and Funding: Funds are deposited into your account, minus standard processing fees.
6. Customer Billing: The issuing bank bills the customer for their purchase.
Cash Discounting: Eliminate Processing Fees
With our Cash Discounting Program, you can offset credit card processing costs by offering a cash discount to customers who pay with cash, debit, or ACH.
This way, your customers have a choice, and your business avoids hefty processing fees.
Why Choose Brookside Cloud Consulting?
β’ Secure, PCI-compliant processing
β’ Fast and reliable transactions with a local Austin company
β’ Transparent pricing with no hidden fees
β’ FREE POS from Clover, Union, OrderCounter, RPower, PAR Brink
β’ Cash Discounting to eliminate your processing costs
Contact us today to learn how we can optimize your payment processing and save you money!
STEPS FOR IMPLEMENTING A CASH DISCOUNT PROGRAM

Offers a 5% Discount for CASH
Most businesses are under agreement to prohibits them from giving customers a discount for using cash by the credit card companies.
The rules changed a few years ago so companies like Spec's started offering a "Cash Discount" to reward customers for paying cash with a discount applied to the total amount when a customer pays with cash.
Take payments anywhere, anytime with your computer, tablet, or smartphone using Virtual Terminal on your Clover Web Dashboard.

Point of Sales (POS) Solutions
Union POS is a high-performance, guest-driven point-of-sale system designed specifically for high-volume bars and restaurants. It enhances efficiency, speeds up service, and maximizes revenue through its innovative guest-led ordering and payment solution.
Key Benefits:
β
Faster Service & More Sales β Reduces wait times with self-ordering and payment options.
π Real-Time Bar & Restaurant Insights β Tracks sales, top-performing items, and peak hours.
πΉ Built for High-Volume Venues β Handles large crowds efficiently with a user-friendly interface.
π³ Seamless Payment Processing β Accepts all payment types, including contactless and mobile.
π Easy Integration β Connects with accounting, inventory, and marketing tools for a complete solution.
Perfect for:
βοΈBars & nightclubs needing quick and efficient order processing.
βοΈ High-traffic restaurants looking to improve service speed and guest experience.
βοΈ Multi-location venues seeking a scalable, data-driven POS system.
For a smarter, faster, and more profitable POS experience, Union POS is the way to go!
5 Benefits of Credit Card Processing for
PROFESSIONAL SERVICES, ATTORNEYS
1. Faster Payments β Accepting credit cards speeds up cash flow, reducing waiting times for payments by up to 40% in industries like legal services. Online payment options streamline invoicing and improve liquidity.
2. PCI Compliance & Security β Credit card processors follow strict Payment Card Industry (PCI) standards to protect sensitive customer data, reducing fraud risks through tools like AVS (Address Verification Service) and CVV (Card Verification Values).
3. Reduced Fees & Cost Management β While processing fees are a concern, providers like Clover offer surcharging options, passing fees to clients in most states. Some firms also offset fees through tax deductions or small service charges.
4. Flexible Payment Options β Businesses can accept payments without expensive hardware, using web-based systems or mobile devices. Recurring payments also improve convenience for clients and ensure steady revenue.
5. Expanding the Client Base β Younger consumers, especially Gen Z, prefer using credit cards. Offering flexible payment options attracts new clients, enhances customer satisfaction, and modernizes business operations.
Understanding the Durbin Amendment and Its Impact on Payment Networks
The Durbin Amendment, enacted as part of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, introduced significant changes to the way debit card transactions are processed and regulated in the United States.
Below is an overview of its key provisions and the resulting effects on payment networks, banks, merchants, and consumers:
1. What is the Durbin Amendment?
The Durbin Amendment primarily addresses debit interchange fees, which are fees that banks charge merchants for processing debit card transactions.
Prior to the amendment, these fees could be as high as 2% of the transaction amount. The amendment capped these fees at 21 cents per transaction, plus an additional 0.05% of the transaction value for fraud prevention costs. This cap has significantly reduced the revenue banks generate from debit card transactions, especially for larger transactions.
2. How has the Durbin Amendment impacted payment networks?
The Durbin Amendment has had notable effects on payment networks that rely heavily on debit card processing:
Revenue shifts: Payment networks like Visa and Mastercard, which had relied on debit card fees, have responded by increasing fees on credit card transactions to compensate for the loss in revenue from debit card processing fees.
Increased competition: Smaller payment networks, such as Discover and American Express, have gained ground in the debit space by offering lower interchange fees to attract merchants.
Impact on innovation: With reduced fees from debit transactions, some payment networks have focused on finding new sources of revenue, potentially leading to innovations in the broader payments industry.
3. What are the pros and cons of the Durbin Amendment?
Pros
Lower costs for merchants: By capping interchange fees, the amendment helped reduce the cost burden on merchants, who could pass those savings to consumers in the form of lower prices.
Increased competition: The amendment fostered competition among payment networks, which has led to potential improvements in services and offerings for merchants.
Potential benefits for consumers: With lower merchant fees, there is an argument that consumers may benefit from lower prices and better services.
Cons
Higher fees for consumers: Some critics argue that banks, in response to reduced revenue from debit card processing, may raise other fees, such as monthly account fees or overdraft fees, which ultimately burden consumers.
Challenges for small banks and credit unions: Smaller financial institutions, especially smaller banks and credit unions, are particularly affected by the cap, as they have less ability to offset lost revenue through other channels. This could limit their capacity to offer competitive products or invest in new services.
Potential for reduced cardholder benefits: As banks may adjust their fee structures to recoup lost revenue, customers could face reduced rewards programs or higher fees associated with debit and credit cards.
4. What are the alternatives to the Durbin Amendment?
Market-driven approach: One alternative would be to eliminate government regulation of interchange fees, allowing payment networks to set fees freely. While this could encourage competition among networks, there is concern that it could lead to higher fees for merchants and consumers, particularly if networks engage in anti-competitive behavior.
Comprehensive regulation: Another alternative could involve regulating both debit and credit card interchange fees. Such regulation would ensure that neither debit nor credit card processing results in unfairly high fees for merchants.
However, this would require a more balanced approach and could involve additional complexities for regulators and industry stakeholders.
The Durbin Amendment has had a significant impact on the payments industry by lowering interchange fees for debit card transactions, resulting in cost savings for merchants. However, it has also led to higher fees in other areas for consumers and presented challenges for smaller banks.
While the amendment has increased competition among payment networks, further considerations regarding alternatives for regulating interchange fees may be necessary to balance the interests of merchants, consumers, and financial institutions.
The Benefits of the Durbin Amendment
The Durbin Amendment has several benefits, including lower transaction fees for merchants, which can lead to lower prices for consumers. It has also increased competition among payment networks, which has led to innovation and better services for customers. The Durbin Amendment has also helped to level the playing field for smaller payment networks, allowing them to compete with larger networks.
The Drawbacks of the Durbin Amendment
While the Durbin Amendment has had many benefits, it has also faced criticism from some quarters. Some argue that the regulation has led to higher costs for banks, which have been passed on to customers in the form of higher fees. Others argue that the regulation has stifled innovation in the debit card market, as payment networks have been forced to focus on reducing transaction fees rather than developing new products and services.
Conclusion
Payment networks and the Durbin Amendment are essential components of the financial landscape. Payment networks provide the infrastructure for secure and efficient transactions, while the Durbin Amendment has helped to promote competition and fairness in the debit card market.
While the regulation has faced criticism, its benefits far outweigh its drawbacks. Overall, payment networks and the Durbin Amendment have played a critical role in the growth and development of the global economy.